This is just a concept for a class project and has not been used…yet.

The Challenge

In 2011 my mother passed away from G.I.S.T. (Gastrointestinal stromal tumor). It’s a rare cancer in your Gastrointestinal Tract. Unlike most cancers it forms in the walls of the system, because of that chemo does not work. The Challenge is that there is little research for this, because a lot of people are unaware of this cancer, so there is little to no donations going towards the effort, making the medicine that helps patients live long (just controls the tumor, but doesn’t get rid of it.) too costly for someone with little to no insurance.

The Solution

To Raise Awareness in a (hopefully) viral way. Bringing attention to fundraising efforts (The Sunflower fund) for research and patients.

The How

To make a snapchat filter, that puts a sunflower around your face, and has #gistawareness. In hopes that people will post the picture on their story, or other social media sites, using the hashtag. Then looking up keywords (which would be bought from Google) gist, gistawarenss, and sunflower snapchat, which will lead to the Sunflower fund website. Then targeting them with the There is a Tomorrow banner ads, that talk about how there is a tomorrow for every cancer patient.