What is JWU Rugby?
JWU Rugby is JWU’S first Club Sport. As you can tell by the name they play rugby. They are known to be more Risk Takers. A, they fought hard to be recognized on campus. B, their events are usually pretty risky, like Date A Rugger. At this event they auctioned dates with the players off.
THE Challenge
Students were unaware of JWU Rugby games and fundraising events. Posters saying this info wouldn’t stand out in a sea of event posters.
the SOLUTION
Get students to look at the posters, to find out when the event or game is. So they can either go to it, or join the team.
the how
Say something that no other poster on campus says, and make it really big! This then brings people to look at them, show their friends, then hopefully go to the event. With no money to spend on printing, it had to be in black and white, since that is free on campus.