The Challenge

To get students more excited and informed about Johnson & Wales Midnight Madness, the schools biggest wildcat spirit event

The Solution

To show off the school's mascot, Wildcat Willie, and make JWU colors pop. In past years they only had one poster for both the main event and the pre-party event (pre-madness) However to make the poster more clean and simple I pushed to get two different posters with the same theme.

The How

Air Willie. Make a silhouette of Wildcat Willie dunking a basketball, like the Jordan Logo. With the Basketball team being the main focus for the event, this fits in perfectly. Then use gray as a background Color to make the Blue and Gold stand out more