THE Challenge

To promote Johnson & Wales (JWU) Fraternity & Sorority (FSL)  Life National Hazing Prevention Week events along with letting the community know that Hazing is not good, and can get you in trouble with the school, and law.

the SOLUTION

To amaze the community, and show people not in FSL what it's really all about, standing together as one. We knew we had to do this with a mix of a classic poster campaign, and on social media.

 
the how

#amazedonthaze let's people in FSl know that hazing ain't amazing and that it's their turn to amaze JWU. The hashtag made a community board on social media so different JWU pages, along with the FSL Organizations and their members can post what is going on, and how they are amazing and not hazing. The posters were posted on campus to bring awareness to the hashtag and events.